Dough needs to rest to produce the best bread. Be like dough!

Seeds & bulbs lie silently waiting to spring forth when the time is right. Be like seeds and bulbs!

There are no prizes for being the busiest or the most productive person. Yet society intrinsically praises hustle and grind. Even if we say we don’t subscribe to that ethos, we can’t help ourselves.

For example, when people ask us how business is going, our default reply is “Really good, thanks” or “Yes, I’ve been really busy doing XYZ.”

As creatives, we might feel the need to justify our business to others – and ourselves sometimes!

So we bluster about busy-ness, when the reality might be that things are slow at the moment, that we’re a bit anxious about where the next client is coming from, that we’re exhausted or feeling a bit lost.

On Friday, I went to a business lunch at the Ivy Institute, a couple of hours outside of Sydney. It was rural and lush. Tastefully styled to the max; highly instagrammable. Check out the photos…

I met with a past client and put whole bodies to faces on Facebook profile pictures or top halves on Zoom!

And the subject of Rest came up.

 

Lunch Ivy Institute ourting

 

 We just don’t do enough of it. It can be hard to do!

Just as hustle and grind are unhealthy and unsustainable, inertia is equally so. Rest is not an excuse for laziness.

But there is a sweet spot between taking action to move life and business forwards, and finding time to stare into the middle distance. Times to be busy and times to be still.

So, beyond the nice-for-some concept of rest, how can we practically do this?

  • Can you ditch the traditional notion of REST being booked holidays, weekends and religious festivals? Can you build rest into your life and business in a way that suits you? Let’s face it, often those traditional times of rest are anything but restful 😬 😆
  • Rest can be seasonal by mimicking nature; Winter for resting, turning inwardly to foster new ideas & prepare for the seasons ahead. Spring to burst forth with renewed vigour. Summer to mature, ripen and enjoy the fruits of our work. Autumn to take stock and prepare for another season of Winter.
  • Don’t forget that your Seasons don’t need to follow the weather outside! For example, I live in the southern Hemisphere, so December and January are the height of summer. But it’s the Winter for me and my business.
  • Make sure that you aren’t booking yourself back-to-back with work or creating fake busy-ness. Bake time into your client lead times; don’t promise a 24 hour turnaround. Take a whole month off each year; take your business activities and income needs into consideration to make this a reality.

 We just don’t do enough of it. It can be hard to do!

Just as hustle and grind are unhealthy and unsustainable, inertia is equally so. Rest is not an excuse for laziness.

But there is a sweet spot between taking action to move life and business forwards, and finding time to stare into the middle distance. Times to be busy and times to be still.

So, beyond the nice-for-some concept of rest, how can we practically do this?

Can you ditch the traditional notion of REST being booked holidays, weekends and religious festivals? Can you build rest into your life and business in a way that suits you? Let’s face it, often those traditional times of rest are anything but restful 😬 😆
Rest can be seasonal by mimicking nature; Winter for resting, turning inwardly to foster new ideas & prepare for the seasons ahead. Spring to burst forth with renewed vigour. Summer to mature, ripen and enjoy the fruits of our work. Autumn to take stock and prepare for another season of Winter.
Don’t forget that your Seasons don’t need to follow the weather outside! For example, I live in the southern Hemisphere, so December and January are the height of summer. But it’s the Winter for me and my business.
Make sure that you aren’t booking yourself back-to-back with work or creating fake busy-ness. Bake time into your client lead times; don’t promise a 24 hour turnaround. Take a whole month off each year; take your business activities and income needs into consideration to make this a reality.
I challenge you to step back, walk around it and see Rest from a new perspective. Get a 30,000ft view of your ideal version of resting and how you can incorporate that into your creative business.

After all, as you know, I am ALL about building a lifestyle business around my creative talents. And that needs plenty of rest and space incorporated into my business strategy. It’s work in progress, but I’m getting there. Let’s do it together 🙌

If you’re a member of The Creative Business Hub, don’t forget I’m offering you a special price for 1:1 mentoring. Use the coupon code in your Member Memo email at check out here. Offer ends Wed 21st Dec.